A mini showcase of some
SITE IMPROVEMENTS

Because improvement is movement in the right direction.

Featured within Digital Artistry, Marcy Millennial plays a starring role in these futuristic concepts. Which might be coming to life as I type this if PA Interactive had won the bid for work towards a connected citizen portal experience.

Alas, this is a section about site improvements, and these concepts gave a preview of what it might feel to have multiple services that better know the user, are catered to their needs and wants, and are largely devoid of excessive visual noise — rather than the human trying to figure out the services offered from an overwhelming amount of choices and siloed sites.

As someone personally invested in a smarter future for Pennsylvania (as I live here), I will hope for a future of PA’s state governmental services that’s better connected than at present time.

Visualizing a smarter future.

Nearly every organizational entity has at one point in the recent past improved its presence online, many moving to some hybridized form of services in person complemented with services online. Some newer entities operating solely online. Not a brand new concept for any of us, but noteworthy as this is all just within the last decade.

From an enlightening blog around eCommerce trends, take a quick look at how fast this is growing:

Growing towards eCommerce

Where will we be in another 10 years?

Noticing a theme?

Pennsylvania’s Business One-Stop-Shop (BOSS) is focused on helping small businesses within PA. They, too, have been beefing up their support of constituents who have expanded into eCommerce to expand their business reach.

What will that mean for supply lines of the products purchased online that need to be delivered to the people? That’s another story for another time.

For my and my team’s part, we were focused on supporting BOSS in this growing endeavor. Complete with content recommendations, feasible variance of existing templates within WordPress, and implementing new features of the templates.

With the right team, robust support is possible, and everybody wins.

Expanding into eCommerce.

Yes.

Digital design concepts should work in these scenarios. (These did.)

And the developers should be on board for figuring out how to make that work. Everyone working closely together to speak the same language. To see the same vision. To work through the challenges. To finish a project effort and be wiser for the experience. (We did!)

And, most importantly, to benefit the humans who use these services.

To help those succeed through our carefully crafted support.

Will it work with REAL content?

For various clients?

With enough flexibility?

Responsive too?

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